summary.
Passionate about digital marketing, communications, optimizing processes, & branding. Experienced in managing & directing diverse projects across multiple departments.
As a freelancer, I partner with businesses to create marketing plans that sustain growth and solve problems at scale.
Work portfolio available here.
marketing experience.
CRM Project (Contract) | The Father’s House
Set up an integration between CRM database and volunteer scheduling system to automate information flow between systems, configured automated emails relevant to the volunteer lifecycle, and created dynamic reports to monitor the health of this new consumer segment.
Creative/Digital Marketing Specialist | Higher Vision
Directed marketing for website, social media, email, digital signage, video, print & more to ensure consistent branding, clear messaging, & effective call to actions that accomplished business goals.
Optimized web, social, & data strategies to reinforce the brand’s mission & vision.
Managed projects such as deploying new church app, revitalizing website, & strategizing social presence.
EMAIL marketing specialist | the father’s house
Segmented members to customize communications, which increased member engagement 500% and grew the size of marketing lists by 300%. Managed communication lists & preferences.
Oversaw all email marketing & mass communications. Contributed as copywriter for the website, app, & emails.
Built automated process to facilitate information flow between marketing, creative, design, film, & IT.
Developed, administered, analyzed, & reported on various marketing surveys sent to TFH members.
marketing database manager | the father's house
Personalized the digital experiences of members based on segmentation in CRM database. Wrote Liquid code to customize front-end web content for each viewer, utilizing back-end data about their relationship.
Customized CRM database to automate department processes, including inbound marketing strategies aimed at building digital relationships with efficiency and scalability. Developed dashboards to report on member engagement and the performance of digital strategies.
Oversaw all data collection and entry.
Digital marketing director | raymond beaty for city council
Created marketing emails that were beautiful to look at, utilized effective copy, & had a clear call to action.
Designed website that told a compelling story to elicit votes & financial contributions for the campaign.
Directed social media campaigns to introduce Raymond Beaty to the voters in his district.
project manager FOR DATABASE MIGRATION | the father's house
Directed, researched, & executed 8-month marketing database migration & implementation project.
Identified ways for the church to save time & money with better digital tools. Presented plan, budget, & ROI to Executive Pastor to receive approval for executing my migration plan.
Wrote general & department-specific training curriculum, then trained all staff members.
Managed project deadlines, delegated tasks, and led the team to completion of the project.
young adults content manager/social media coordinator | the father's house
Managed content calendar, planned photo and video content that needed to be captured at our weekly ministries and monthly events, ran Instagram & Facebook social media pages, and organized content for cloud storage.
EVENT ADMIN/story copywriter | the father's house
Built & automated a system that increased baptism demand, and decreased cancellations.
Oversaw communication of all baptism stories to encouragingly reflect life change & the mission/vision/culture of TFH.
Developed baptism participant & baptism volunteer pipelines.
Point-person for any communication, problem-solving, scheduling, service production, etc.
Provided data analysis, problem-solving, and strategic solutions. Presented findings and recommendations to Lead Pastor team.
event coordinator | the father's house
Planned & executed events that reached new levels of excellence reflecting the mission, vision, identity, & culture of TFH.
Allocated & monitored event budgets that built in revenue streams to balance affordability and operating costs.
Chose vendors, wrote service agreements, negotiated pricing, handled communication, and oversaw vendors at event.
Responsible for ticket sales & promotion, & all inquiries regarding ticket sales.
Point-person for all internal & external communication prior to the event.
Point-person for all questions & problems during the event.
Selected, trained, managed, & coordinated all volunteer teams for the event (10+ teams of 100+ volunteers).
sales development representative | aspire IQ
Uncovered social media needs for brands & agencies to advise prospective clients on how Aspire IQ will meet their needs.
Developed the top of the sales funnel - including all prospecting, cold outreach, qualification, & needs analysis.
Greatly contributed to the implementation of CRM Database by developing a sales process that ensured data cleanliness & sustained scalability.
Utilized business tools, such as: Streak, Salesforce, Outreach, Gmail, Excel.
marketing consultant / business development consultant | live fit wellness center
Cleaned all pre-existing data & streamlining a process for future data capture in CRM software.
Re-designed the sales structure to optimize team performance, incentivize players, & delegate tasks that emphasize new client acquisition & trial conversion.
Determined sales goals & benchmarks to consistently hit projected growth goals.
Developed a prospecting process for new business generation & trial conversion.
Wrote multiple scenarios to employ trial & error, which will ultimately optimize business structure to scale sales & expand in new markets.
freelance strategic marketing consultant
Assisted business professionals in my personal network with marketing strategy.
Conducted marketing research & offered marketing recommendations or strategic marketing plans that were relevant to their business goals & marketing needs.
nonprofit marketing coordinator | treasures ministry
Implemented the one-year marketing plan that I helped develop during a school project, explained below.
I connected qualified, skill-based volunteers with specific marketing tasks.
Trained the marketing team in the specific ways we can meet long term-marketing objectives for growth & awareness through strategic. short-term marketing tasks.
Obtained client and wrote one-year marketing plan for client in order to strategically leverage the nonprofit's strengths & areas of improvement.
Conducted primary & secondary research to assess the nonprofit's marketing environment, and to determine the end-user's, primary decision-makers, volunteers, & board of directors unmet needs.
Wrote 100+ pages of specific marketing strategies for the nonprofit & gave detailed recommendations for implementation of strategies over a 12-month period.
marketing coordinator | live fit wellness center
Engaged in in-depth interviews with clients regarding areas of high importance and low satisfaction.
Moderated a focus group regarding future marketing strategies and branding decisions of La Habra CrossFit.
Oversaw "La Habra Transformation Challenge" marketing promotion.
marketing researcher | live fit wellness center
Made strategic recommendations for my client based upon primary & secondary research that I conducted.
Utilized SurveyPro4 Software to analyze research data & present strategic marketing opportunities.
Wrote 109-page in-depth marketing research report that summarized all research & represented significant findings in tables, charts, & graphs.
case study: strategic management presentation on chipotle mexican grill
Developed situational analysis through secondary research on Chipotle, direct & indirect competitors, & the fast-casual dining industry.
Presented strategic recommendations to a panel of business leaders in that industry to insulate & further leverage Chipotle's brand image by creating awareness of their extensive efforts in supply chain corporate social responsibility & sustainable farming initiatives.
Recommended that Chipotle increase & protect their vulnerable profit margins by insulating their supplier relationships to decrease sourcing & pricing volatility & offer a consistent service to consumers.
marketing strategy project | biola university's fitness center
Conducted primary & secondary research in order to prepare a presentation of significant data to the fitness center's manager.
Administered a survey, analyzed results, & recommended a promotional strategic plan to the manager based on our research findings.
Led marketing meetings to discuss, analyze, & brainstorm all viable strategic recommendations.
Presented marketing strategy recommendations to the client & gave rationale from significant research findings.
marketing strategy intern | good steward project in orange county
Presented a strategic plan to the decision-makers of this ministry initiative.
Oversaw branding of creative content, including the organization's name, logo & mission statement.
Created a strategy to implement the brand's image throughout all media platforms.
Developed marketing awareness strategy to utilize social media, word-of-mouth, & the positive multiplier effect amongst the target beneficiaries.
Presented these strategies to Board of Directors & offered a business development plan to decision-makers for approval.