strategic management team presentation on chipotle mexican grill
experience gained.
Because of the real-life marketing projects I have done, I had previous experience determining how to apply course material to a specific business. Working with a team of five individuals, I learned how to withhold my ideas in order to help my team members along the process of their own learning so that they could see how course material fit into Chipotle's business context for themselves. This project gave me an opportunity to learn how to encourage, train, and teach in an encouraging and inspiring manner that motivated my team members to excel.
adobe photoshop experience.
Utilized Adobe Photoshop to create sample marketing advertisements for a supply chain management initiative called Cultivate Farms. Developed social media marketing campaign that sought to initiate conversation and garner positive PR by helping consumers understand that "Fresh Isn't Enough" - customers are loyal to Chipotle when they know where food comes from.
powerpoint slides.
video of presentation.
Presented to a panel of industry business leaders for undergraduate capstone project and defended our recommendations in Q & A: (Q & A begins at 47 min. 30 sec.).
