one-year non-profit strategic marketing plan | treasures
experience gained.
Working with a nonprofit, I learned about the importance the of strategic planning in regard to success measurement and communication. Despite budget concerns, I learned that a thorough internal and external analysis will indicate how the nonprofit can fully leverage its strengths and weaknesses to increase stakeholder satisfaction. Highly satisfied stakeholders share the organization through word of mouth marketing and help alleviate awareness concerns without stringent and costly advertising.
report summary.
After conducting primary research, recommended internal and marketing strategies for the organization. Provided a monthly breakdown of all strategies with recommendations for how the organization can tactically implement the plan.
Report covered nonprofit topics such as: Mission Statement, Success Stories, Output and Outcome Measurements, Tracking Systems, Marketing Structure, Board of Directors, Customers, Volunteers, Program Alumni, Product, Price, Promotion and Awareness, Fundraising, and Social Media.
