copywriting
FPU marketing email for the father’s house
baptism story as copywriter at the father’s house
The formula I used as copywriter for Baptism Stories helped me to easily craft story after story in a way that strategically reflected the mission and vision of The Father’s House, without allowing repetition to dampen the significance of how God worked in their life personally through the ministry of The Father’s House.
Mission: “The Father’s House exists so that those who are far from God find life in Christ”
Vision: “People encountering the reality of God”
Formula
The Before: “This is what my life looked like before I encountered the reality of God at TFH” > The Encounter > The New Future: “This is what God says about my purpose and my future”
“Hi, my name is [redacted]. I was raised in a Catholic home, but never had a meaningful relationship with Jesus. I lived by my own desire and ambition, and continually left God on the sidelines. I cared deeply about the opinions of others and desperately wanted to fit in, which led to destructive behaviors that almost destroyed my marriage.
After I hit rock bottom, I attended The Father’s House and realized that I needed to put Jesus at the center of my life. I encountered God’s presence and now I know that I have nothing without Jesus. I renounced my old ways of living, and God has given me more freedom than I ever thought possible.
Now, my life belongs to Jesus. Thanks to God’s constant and never-ending pursuit of me, my marriage has been restored, and I have a new hope for my future.
Today, I have decided to go public with my faith.”
letter for giving campaign at the father’s house
webpage copywriting at higher vision church
Created website presence to help prospective members along the journey they take from considering a visit to being a valued member of the church family.
The mission statement of Higher Vision Church is “Discover God’s Vision for Your Life”, so the copy on the “New to HV” webpage and the subsequent pages has been written in the context of helping someone make progress toward that goal by interacting with the ministries and resources we provide to help others discover their purpose and walk it out.
The “Relaunch” webpage is also written around the context of Higher Vision’s mission statement, with the goal of promoting HV Ministries relaunching in January 2021 that will help HV members take their next step on their faith journey at Higher Vision.